What becomes normal, becomes what we resent. Email was amazing when it first came out, now we hate checking it. In a turn of events physical mail gets us very excited.

I think ai and web 3.0 will have a similar effect.

Some will call themselves "innovative" and make the jump to Wall-E it up in a world that Uncle Ted warned us about. Eat the bugs, watch the AI porn, own nothing, you know the drill.

I have no interest in working with these shells of humans. 

Others of us will double down on human connection, community, and physical assets. 

Grit, grunge, texture, and scents will become a luxury when they were once a commodity. 

I believe the brands that reject the new technology and focus on human connection will win big in the end. 

Digital is a part of our life, but I try to infuse as much analog into as I can. I believe this is the "life" that's lot of brands miss when they minimize and simplify their identity.

My promise is I will never use any ai generated images, copy, or video for any of my work, or my clients work. I pride myself on 1-to-1 connections and being able to help my clients create a truly unique, untamed brand. 

I do not feel you can achieve this with ai, ChatGPT, or anything else you could reference in The Matrix. 

If you want to use these tools you are welcome to, but you will have to look elsewhere for help. Maybe try the metaverse...