A solid logo is absolutely crucial for your brand identity. A well designed logo can increase brand recognition up to 80%, make a great first impression, and instill trust in your potential buyers.
However, not every logo is created equally. I wanted to make this post to go over the 7 different (popular) types of logos, and what you may want to consider depending on your brand.
This is a logo consisting of the brand name in a unique, or eye catching typeface. This isn’t just a font that is typed out (Pro Tip: you can’t trademark a font. Your logotype has to be unique.) A custom made Logotype is a great way to stand out for decades to come.
Brands famous for this are Coca Cola, and Google. If your brand name is short, and distinct, consider a Wordmark logo.
A logo made up of abbreviations or initials. If your brand name is particularly long, a Lettermark logo might be what you need to make it more clear who you are. After all, it’d be very difficult to fit “International Business Machine” into a favicon image.
Examples of this are IBM, HBO, and CNN.
A logo that contains no text, just a symbol or icon.
A bold option for distinct brands. If you want a strong and easily recognizable visual identity, consider the Brand Symbol as your logo. But be warned, this is not for the faint of heart.
Brands that do this well are Nike, and Apple.
A symbol and a wordmark combined. A powerful combo that uses option 1 and 3 to make a memorable icon, with the name recognition too. Brands that use this well are Adidas and Burger King. If you have a strong name, and want the visual recognition of a symbol, consider this option.
Often text based logos, these sit inside of a badge or symbol. Harley Davidson and Starbucks both use an Emblem logo. If you’re a more traditional brand, or even just want to feel a bit more prestigious like a college, and emblem logo is a great and timeless choice.
As it name implies, an abstract logo is a custom shape, often more artistic in nature. Pepsi uses an abstract logo to great success. (even though Coke is the superior soda) If your brand is more artistic and modern, an abstract logo is a wonderful option.
The mascot logo is one that uses an illustrated/cartoon figure to represent a brand. They can be helpful in marketing as well, as the mascot acts as a mouthpiece for the brand. You’ll find mascot logos for KFC, Pringles, and a lot of Kellogg products such as Frosted Flakes. If your brand is family friendly, aimed at children, or fun and goofy, consider a mascot logo.
Choosing a logo can be a daunting task, as you don’t want to have to do it again. The best advice I can offer is to hire a professional to do this for you.
Luckily for you, I’m right here and ready to help.
I have a process for logo creation that I’ve crafted over years, and hundreds of clients. Together, we’ll find the right visual identity for your brand so you can compete with the big boys.
You can take a look at my package options right here and pick what works best for you.
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